Digital Marketing

5 Dos And 5 Don’ts Of Cleaning The Couches In Your Company’s Reception Area

The reception areas that a range of businesses have will contain seating for visitors that include chairs and couches made from leather or upholstery, and invariably to keep the reception areas looking at their best there will be a regime in place to take care of chair and couch cleaning.

However, as good as that sounds, many businesses will, despite their best efforts, not be cleaning their reception chairs and couches properly and could, instead of keeping them looking great, actually be damaging them and compromising their appearance.

The latter scenario occurs because, instead of following proven methods for couch cleaning and cleaning other seating, they are using cleaning methods that do more harm than good. So, to try to ensure that any business owners reading this do not make those same mistakes, and instead have a reception area that is a credit to them, here are five dos and five don’ts of reception area couch cleaning.

The 5 Dos Of Reception Area Couch Cleaning

  • Vacuum Daily: A simple task, but often overlooked because of that, daily vacuuming is one of the most important ways you can keep your fabric couches looking great for longer. Specifically, vacuuming removes tiny pieces of dirt, dust, and grit that cause upholstery to fray.
  • Remove Stains Immediately: Stains on reception area couches come in many forms such as ink from pens, spilt drinks, and even dropped food. Whatever the cause, you must ensure that stains are dealt with as they happen because any delay can make the stain a permanent one.
  • Use Mild Cleaning Solutions: In all cases, ensure that any cleaning solutions you use to clean your reception area couches are mild and thus not likely to damage the fabric. The easiest one to create is a 50-50 mix of mild dish soap and warm water.

(more…)

By The Business Tree, ago

10 Tips For Starting And Growing A Successful Removalists Business

All Melbourne removalists that exist start from the mind of their owner. Before that, they may have been working for a removalist company and wished to start a company of their own, or they might have been entrepreneurial and saw removalists as an industry that they believed they could be successful in, especially if there were a gap in the market where they lived.

For anyone reading who has had any thoughts about starting a removalist business, we will not insult your intelligence and say it is so easy you can get started tomorrow. However, if you do proper research, including market research, create a viable business plan and seek the advice of those best placed to assist you. A successful removalist business is what you can create. Here are ten tips we recommend you follow to help achieve that ambition.

Do Plenty Of Research

Our first tip is to conduct comprehensive research before making concrete plans to start a removalist business. What are the gaps in the market? Who is your competition? What opportunities exist for you to grab market share? What are the legalities of starting this business? The more you know, the easier it will be to get started.

(more…)

By The Business Tree, ago
Local SEO Strategies

5 Local SEO Strategies That Every Franchise Owner Should Be Using

Many consumers are surprised to learn that some of the biggest brands on the high street, and many businesses that are household names thanks to national and even international advertising in the press, magazines, and TV, are actually franchises owned by local entrepreneurs.

According to digital marketing experts, if you own a local franchise, it is likely that you benefit from marketing that is undertaken centrally by the main company. Although the millions of dollars spent by the central company may help give the brand a much bigger profile, it does not necessarily speak to the local audience that your local franchise targets.

Nor does all the SEO the main company does to get it to the top of rankings nationally for searches such as ‘coffee shop’, ‘pool cleaner” or ‘bakery’ necessarily help your local franchise to attract local customers who might search for those same terms with their town or city added.

What would help though, is for you as a local franchise owner to implement some local marketing strategies which can help you climb the rankings whenever local searches are made.

By doing so, you not only get the trickle-down benefits of the main company’s marketing and SEO efforts, but you also start to attract more prospects, leads, and ultimately customers to your franchise business. So, what are the local SEO tactics and actions that you can take in order to boost their local search rankings?

(more…)

By The Business Tree, ago
Anchor Text

4 Ways to Boost SEO With Anchor Text

If you have done research with regards to SEO and backlinking in particular, the term anchor text should be familiar to you. If not, the simplest explanation is that it is the text included in the backlink that links from one website to another.

Given how important backlinking is in terms of SEO, and a website’s ranking, knowing how to use anchor text effectively is crucial. Used correctly, it can have a hugely positive impact on rankings. Used wrongly, or worse, in a way that tries to game Google’s algorithm, the results will ultimately be negative.

Here are 4 ways you can use anchor text, all of which can help your SEO efforts.

Generic: This is where the text used has some relationship to the subject the website is about, without necessarily being a keyword it is trying to rank for. An example is ‘automobile’ for a website selling garage doors. The anchor text here is relevant to the niche but not necessarily a target keyword.

Branded: This anchor text is a good way of avoiding over optimisation of keywords in backlinks and usually has the name of the website or the business. An example would the link where the anchor text was ‘Joe’s Bakery’.

(more…)

By The Business Tree, ago

The Best Digital Marketing Apps For Your Business

As the internet grows, digital marketing is becoming increasingly competitive, with returns on investment slowly decreasing year after year. It’s therefore a good idea to leverage as many different tools as possible to help increase your chances of digital marketing success, otherwise you might find yourself spending a lot of money without seeing any results.

In my opinion, some of the most useful digital marketing tools that you can use come in the form of apps. Different apps are designed for different things – such as social media or email marketing – but some stand out above the pack as must haves.

You will find some of my favourite digital marketing apps below. Consider installing and learning how to use them to help you maximise your profits.

Facebook Ads Manager

If you run advertising campaigns on either Facebook or Instagram (or both), you should definitely be using the Facebook Ads Manager. It essentially allows you to stay on top of your campaigns from the comfort of your phone.

For example, it allows you to edit your advertising schedules, change your budgets, create new ads, and track your ongoing success. This is extremely useful for small business owners, especially for those who are always on the go.

(more…)

By The Business Tree, ago
Optimised Web Page

7 Elements Of A Properly Optimised Web Page

One of the reasons that those new to SEO often hit the buffers before they even start, is they become overwhelmed trying to understand every single aspect of it. Admittedly, SEO is a big subject, but as with any other, the sensible way to approach it is by breaking it down into its component parts.

This applies perfectly when considering how to optimise pages within a website design. Instead of trying to tackle everything at once and going round in circles, the required actions can be placed within 7 different categories, and then be planned for accordingly.

These 7 elements of on-page optimisation are:

Bot/Spider Friendly

If you want your website to rank, its pages need to be crawled by the search engine bots and spiders. If the underlying data structure hinders, rather than helps this, then what they send back will not be the full picture. Correct URL structures and redirects set up correctly will help, as will having your website hosted with a reputable hosting company.

Keyword Optimisation

This involves making sure that not only do your website pages have the correct number of keywords but also that they are used in the appropriate places such as the title and the first paragraph. Also, the keywords should not merely be the list that your keyword software churned out. Instead, thought should be given to descriptive keywords and those that match user intent.

(more…)

By The Business Tree, ago