Anchor Text

4 Ways to Boost SEO With Anchor Text

If you have done research with regards to SEO and backlinking in particular, the term anchor text should be familiar to you. If not, the simplest explanation is that it is the text included in the backlink that links from one website to another.

Given how important backlinking is in terms of SEO, and a website’s ranking, knowing how to use anchor text effectively is crucial. Used correctly, it can have a hugely positive impact on rankings. Used wrongly, or worse, in a way that tries to game Google’s algorithm, the results will ultimately be negative.

Here are 4 ways you can use anchor text, all of which can help your SEO efforts.

Generic: This is where the text used has some relationship to the subject the website is about, without necessarily being a keyword it is trying to rank for. An example is ‘automobile’ for a website selling garage doors. The anchor text here is relevant to the niche but not necessarily a target keyword.

Branded: This anchor text is a good way of avoiding over optimisation of keywords in backlinks and usually has the name of the website or the business. An example would the link where the anchor text was ‘Joe’s Bakery’.

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The Best Digital Marketing Apps For Your Business

As the internet grows, digital marketing is becoming increasingly competitive, with returns on investment slowly decreasing year after year. It’s therefore a good idea to leverage as many different tools as possible to help increase your chances of digital marketing success, otherwise you might find yourself spending a lot of money without seeing any results.

In my opinion, some of the most useful digital marketing tools that you can use come in the form of apps. Different apps are designed for different things – such as social media or email marketing – but some stand out above the pack as must haves.

You will find some of my favourite digital marketing apps below. Consider installing and learning how to use them to help you maximise your profits.

Facebook Ads Manager

If you run advertising campaigns on either Facebook or Instagram (or both), you should definitely be using the Facebook Ads Manager. It essentially allows you to stay on top of your campaigns from the comfort of your phone.

For example, it allows you to edit your advertising schedules, change your budgets, create new ads, and track your ongoing success. This is extremely useful for small business owners, especially for those who are always on the go.

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Optimised Web Page

7 Elements Of A Properly Optimised Web Page

One of the reasons that those new to SEO often hit the buffers before they even start, is they become overwhelmed trying to understand every single aspect of it. Admittedly, SEO is a big subject, but as with any other, the sensible way to approach it is by breaking it down into its component parts.

This applies perfectly when considering how to optimise pages within a website design. Instead of trying to tackle everything at once and going round in circles, the required actions can be placed within 7 different categories, and then be planned for accordingly.

These 7 elements of on-page optimisation are:

Bot/Spider Friendly

If you want your website to rank, its pages need to be crawled by the search engine bots and spiders. If the underlying data structure hinders, rather than helps this, then what they send back will not be the full picture. Correct URL structures and redirects set up correctly will help, as will having your website hosted with a reputable hosting company.

Keyword Optimisation

This involves making sure that not only do your website pages have the correct number of keywords but also that they are used in the appropriate places such as the title and the first paragraph. Also, the keywords should not merely be the list that your keyword software churned out. Instead, thought should be given to descriptive keywords and those that match user intent.

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