Many consumers are surprised to learn that some of the biggest brands on the high street, and many businesses that are household names thanks to national and even international advertising in the press, magazines, and TV, are actually franchises owned by local entrepreneurs.
According to digital marketing experts, if you own a local franchise, it is likely that you benefit from marketing that is undertaken centrally by the main company. Although the millions of dollars spent by the central company may help give the brand a much bigger profile, it does not necessarily speak to the local audience that your local franchise targets.
Nor does all the SEO the main company does to get it to the top of rankings nationally for searches such as ‘coffee shop’, ‘pool cleaner” or ‘bakery’ necessarily help your local franchise to attract local customers who might search for those same terms with their town or city added.
What would help though, is for you as a local franchise owner to implement some local marketing strategies which can help you climb the rankings whenever local searches are made.
By doing so, you not only get the trickle-down benefits of the main company’s marketing and SEO efforts, but you also start to attract more prospects, leads, and ultimately customers to your franchise business. So, what are the local SEO tactics and actions that you can take in order to boost their local search rankings?