As the internet grows, digital marketing is becoming increasingly competitive, with returns on investment slowly decreasing year after year. It’s therefore a good idea to leverage as many different tools as possible to help increase your chances of digital marketing success, otherwise you might find yourself spending a lot of money without seeing any results.
In my opinion, some of the most useful digital marketing tools that you can use come in the form of apps. Different apps are designed for different things – such as social media or email marketing – but some stand out above the pack as must haves.
You will find some of my favourite digital marketing apps below. Consider installing and learning how to use them to help you maximise your profits.
Facebook Ads Manager
If you run advertising campaigns on either Facebook or Instagram (or both), you should definitely be using the Facebook Ads Manager. It essentially allows you to stay on top of your campaigns from the comfort of your phone.
For example, it allows you to edit your advertising schedules, change your budgets, create new ads, and track your ongoing success. This is extremely useful for small business owners, especially for those who are always on the go.