A Guide To How Often Your Office Building Should Be Professionally Cleaned

We are sure that most business owners and those responsible for office management know that the most effective means of keeping business premises clean, including office buildings, is to use the services of professional cleaning companies.

They may have tried to use internal cleaning staff, but most soon realise that if they truly want offices that are cleaned correctly for the benefit of both staff and clients, then professional commercial cleaners are the answer.

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The Complete Commercial Furniture Glossary For Businesses

The world and the business of commercial furniture, just as every other business sector and indeed subject you can think of, has its own vocabulary and jargon.

To those that work within the commercial furniture sector or own businesses within it such as office furniture suppliers and manufacturers, all of the words used will be known to them as well as their native language.

Professional furniture companies like Atama Furniture, for example, use this terminology every day as part of their work.

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The 5 Stages Of A Commercial Lift Installation

If you are a building owner who rents your building to one or more companies or you are a business owner who owns the business premises your company is based in, there may come a point when you decide that you wish to have a commercial lift installed.

This can provide benefits such as making it easier for staff and visitors to access upper floors, and make the movement of goods and inventory around your business premises a more efficient operation.

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10 Tips For Starting And Growing A Successful Removalists Business

All Melbourne removalists that exist start from the mind of their owner.

Before that, they may have been working for a removalist company and wished to start a company of their own, or they might have been entrepreneurial and saw removalists as an industry that they believed they could be successful in, especially if there were a gap in the market where they lived.

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5 Investment Options If You Have Sold Your Company Shares

5 Investment Options If You Have Sold Your Company Shares

If you have owned shares in a company and have decided to sell them, what are you planning to do with the funds that the sale generates? We trust that you plan to use them wisely and one of the ways that can be achieved is to speak to financial advisors to discuss ways of investing them. Investment planning is not something that should be done without thought, and presuming you want to keep safe what you earned from your shares, then investing needs careful consideration.

In discussing investment planning with your financial advisor one of the facts that should come to light fairly quickly is that you have choices as to what you can invest in. One choice is whether you invest in one type of asset or several. Our view and we hope the view of the financial advisors you speak to, is that diversity is far preferable. In other words, rather than investing in just one type of investment, you should spread your portfolio across several options.

This gives you important benefits that you would not see if you placed all your eggs in one basket, as it were. The first benefit is that it reduces risk. An example is investing everything into the property and the property market plummets, which many of us have seen more than once in our lifetimes. By diversifying, whilst your property investment value may drop, investments in other asset classes such as government bonds may have risen.

A second benefit of diversifying is that your investment value can be boosted even if some of your investments stall. For example, if you have everything ploughed into government bonds and the price of gold rockets, you have missed an opportunity to increase your investments’ value and your net wealth.

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Local SEO Strategies

5 Local SEO Strategies That Every Franchise Owner Should Be Using

Many consumers are surprised to learn that some of the biggest brands on the high street, and many businesses that are household names thanks to national and even international advertising in the press, magazines, and TV, are actually franchises owned by local entrepreneurs.

According to digital marketing experts, if you own a local franchise, it is likely that you benefit from marketing that is undertaken centrally by the main company. Although the millions of dollars spent by the central company may help give the brand a much bigger profile, it does not necessarily speak to the local audience that your local franchise targets.

Nor does all the SEO the main company does to get it to the top of rankings nationally for searches such as ‘coffee shop’, ‘pool cleaner” or ‘bakery’ necessarily help your local franchise to attract local customers who might search for those same terms with their town or city added.

What would help though, is for you as a local franchise owner to implement some local marketing strategies which can help you climb the rankings whenever local searches are made.

By doing so, you not only get the trickle-down benefits of the main company’s marketing and SEO efforts, but you also start to attract more prospects, leads, and ultimately customers to your franchise business. So, what are the local SEO tactics and actions that you can take in order to boost their local search rankings?

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Anchor Text

4 Ways to Boost SEO With Anchor Text

If you have done research with regards to SEO and backlinking in particular, the term anchor text should be familiar to you. If not, the simplest explanation is that it is the text included in the backlink that links from one website to another.

Given how important backlinking is in terms of SEO, and a website’s ranking, knowing how to use anchor text effectively is crucial. Used correctly, it can have a hugely positive impact on rankings. Used wrongly, or worse, in a way that tries to game Google’s algorithm, the results will ultimately be negative.

Here are 4 ways you can use anchor text, all of which can help your SEO efforts.

Generic: This is where the text used has some relationship to the subject the website is about, without necessarily being a keyword it is trying to rank for. An example is ‘automobile’ for a website selling garage doors. The anchor text here is relevant to the niche but not necessarily a target keyword.

Branded: This anchor text is a good way of avoiding over optimisation of keywords in backlinks and usually has the name of the website or the business. An example would the link where the anchor text was ‘Joe’s Bakery’.

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Why Identifying The Customer's Journey Is Vital For Your Landscaping Business

Why Identifying The Customer’s Journey Is Vital For Your Landscaping Business

Whilst Sydney landscapers may think of a map as it relates to a layout of a large, landscaped garden they are building, there is another kind of map they should be aware of. That is the map of the customer’s journey and what it identifies is the journey that a customer takes from their first inkling that they might want a landscaped garden, to the point where they are sitting in it.

The reason why landscaping business owners should be fully aware of this customer journey and the map that plots it is that it can allow them to enhance how their business operates at every stage. This ultimately helps make the customer journey a better one which leads to more sales and more satisfied clients. Let us look at these in more detail and what should be included in a landscaping business’s customer journey map.

Customer Journey Map Defined

We must stress that a customer journey map is not just conceptual but should be real and created using words, symbols and diagrams based on what is easiest for you and your team to follow. It will provide you with a better understanding of what the needs and wants of your customers are, what motivates them, and what may prevent them from taking action, such as agreeing to a sale.

A customer journey map will unlikely be a straight line because customers will not always go directly from point A to point Z in the sales process. Instead, they will go backwards, repeat steps, take detours, and jump forward some steps until they reach their final destination, which is to purchase what you are offering them.

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7 Reasons Better Branding Can Boost Your Property Lawyers Business

7 Reasons Better Branding Can Boost Your Property Lawyers Business

Whilst branding might be an aspect of business that many people associate with large global companies, it is also something that all local businesses should be focussing on too, and that includes property lawyers. The scale of your branding activities might not be on the same level as the likes of Nike and Coca Cola, however, the benefits to your property lawyers business can be every bit as important to its success.

If you are still unsure as to what benefits might accrue from a marketing campaign that seeks to enhance your property lawyers business’s branding, continue reading and you will soon discover seven of them, all of which can boost it in both the short and long term.

Promotes Your Business As A Premium Option: When faced with the need to find a property lawyer, potential clients will want the reassurance that they are being represented by the best possible legal team. With effective branding, your property lawyers business can be projected as one of the elite legal teams in your area, which means those looking for a top property lawyer will seek to retain your services.

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5 Winning Tactics For Family Lawyers During Business Contract Negotiations

One of the many skills which family lawyers have is being able to put across any point which supports their case effectively. Whether that be in writing or orally when in the Family Court, the ability to not only make an argument for something but to also win that argument is a huge factor in their success.

As such, you might think that it follows that all family lawyers are A-grade negotiators, and able to sell anyone on any point they are making at any time. That might apply to some family lawyers, and to others, but only when the point they are making relates to family law. When it comes to negotiating on matters they are less familiar with, such as business contracts, then there will be many family lawyers who are well outside their comfort zone.

Business negotiations are a completely different discipline from arguing a family law case, and whilst there might be some principles that apply to both, when it comes to the practicalities of doing each of them, there are several differences. So, we thought it would be useful for any family lawyers who wish to improve their business negotiation skills to highlight five top tactics which all professional business negotiators follow.

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5 Decluttering Ideas To Implement When You Relocate Your Office

5 Decluttering Ideas To Implement When You Relocate Your Office

Whenever business owners discuss the benefits of relocating their business to a new office with the help of office removalists, they will understandably focus on matters such as better access to their target market, sign installation and the business’s potential to expand. Quite rightly, too, as these are significant benefits that any company seeking to be successful would wish to have.

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Tell-Tale Signs That An Employee Might Be Taking Drugs

As an employer, you have a duty of care to all your employees when they are carrying out their roles. Much of this is a legal obligation, however, many employers believe they also have a moral obligation too, and this is why many of them will allow employees paid leave for mental health counselling or for drug rehab programs, for example.

One of the problems that employers face, is that in most cases they are not qualified to identify the symptoms of someone who is going through a personal crisis. The other issue is that if someone wishes to keep a problem they are having to themselves, they have the right to do so, as long as it not affecting their work.

In the case of someone who has a problem with drugs, the situation is different as, even if an employer has no formal training on the matter, there are some obvious tell-tale signs that someone is using drugs. Even if that person tries to keep their drug use a secret, their actions, and behaviours can give away the fact that they are. Here are some to look out for if you suspect someone is taking drugs.

Actions Out Of Character

If you have known an employee for some time, and they start to act in a manner that is completely out of character, then drug use could be the cause. Examples include a usually lively person becoming introverted, or conversely, someone who tends to be quiet and shy becoming very outgoing and in extreme cases, outwardly aggressive in some situations.

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The Options For Business Owners To Manage Their Workplace Drug Policies

There are many policies which any company has to have in place with regards to their employees, and one which most business owners hope they never have to act upon is their drugs policy. Whether the action that might follow as result would be dismissal of an employee or paying for them to visit a drug rehab centre, knowing one of your members of staff is a drugs user, is never pleasant for any employer.

One of the values of a company or organisation having a clear and unambiguous drug policy is that everyone, from the owner or CEO, down through management and finally to all the employees, knows exactly what the procedures are going to be. These will cover drug testing, sanctions, and disciplinary consequences, should they apply. Bear in mind, not all companies will have immediate dismissal as the sanction, and they may instead go down the rehabilitation route.

The point here is that everyone should know what the policy is so that there can be no confusion and more to the point, no apparent unfairness should an employee be subject to disciplinary action due to them failing a drug test. This is as much an aid to the employer as it the employees as it gives them a clear understanding of what steps to take, rather than making it up as they go along.

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Unfair Dismissal

What Do I Need to Know About Defending an Unfair Dismissal Claim?

As an employer, there’s every chance that you will have an unfair dismissal claim brought against you at some point. Even if you follow the law to the letter, you will always have disgruntled ex-employees who feel like they’ve been unfairly treated and that they deserve some sort of compensation.

Fortunately, it’s quite easy to defend against unfair dismissal claims if you’ve followed the correct procedures. If you’re not completely familiar with the process, we’d always recommend hiring a lawyer to keep you out of trouble. However, the following four steps should provide a solid base to help you understand what’s involved with defending an unfair dismissal claim.

Step 1: Check Whether the Employee Was Eligible to Make a Claim

One thing that a lot of employers don’t realise is that not every ex-employee is actually eligible to make an unfair dismissal claim. To be eligible, an employee must have been:

  1. Employed for at least six months, or 12 months for businesses with less than 15 employees. Unpaid leave and unauthorised absence don’t usually count towards these periods. 
  2. Earning less than the high-income threshold or covered by a modern award or enterprise agreement. In most cases, employees earning more than $148,500 per year (as of July 2019) will be ineligible to make a claim.

As you can see, this immediately discounts a lot of people.

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