Anchor Text

4 Ways to Boost SEO With Anchor Text

If you have done research with regards to SEO and backlinking in particular, the term anchor text should be familiar to you. If not, the simplest explanation is that it is the text included in the backlink that links from one website to another.

Given how important backlinking is in terms of SEO, and a website’s ranking, knowing how to use anchor text effectively is crucial. Used correctly, it can have a hugely positive impact on rankings. Used wrongly, or worse, in a way that tries to game Google’s algorithm, the results will ultimately be negative.

Here are 4 ways you can use anchor text, all of which can help your SEO efforts.

Generic: This is where the text used has some relationship to the subject the website is about, without necessarily being a keyword it is trying to rank for. An example is ‘automobile’ for a website selling garage doors. The anchor text here is relevant to the niche but not necessarily a target keyword.

Branded: This anchor text is a good way of avoiding over optimisation of keywords in backlinks and usually has the name of the website or the business. An example would the link where the anchor text was ‘Joe’s Bakery’.

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Unfair Dismissal

What Do I Need to Know About Defending an Unfair Dismissal Claim?

As an employer, there’s every chance that you will have an unfair dismissal claim brought against you at some point. Even if you follow the law to the letter, you will always have disgruntled ex-employees who feel like they’ve been unfairly treated and that they deserve some sort of compensation.

Fortunately, it’s quite easy to defend against unfair dismissal claims if you’ve followed the correct procedures. If you’re not completely familiar with the process, we’d always recommend hiring a lawyer to keep you out of trouble. However, the following four steps should provide a solid base to help you understand what’s involved with defending an unfair dismissal claim.

Step 1: Check Whether the Employee Was Eligible to Make a Claim

One thing that a lot of employers don’t realise is that not every ex-employee is actually eligible to make an unfair dismissal claim. To be eligible, an employee must have been:

  1. Employed for at least six months, or 12 months for businesses with less than 15 employees. Unpaid leave and unauthorised absence don’t usually count towards these periods. 
  2. Earning less than the high-income threshold or covered by a modern award or enterprise agreement. In most cases, employees earning more than $148,500 per year (as of July 2019) will be ineligible to make a claim.

As you can see, this immediately discounts a lot of people.

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Car Breakdown

Budgeting For Unexpected Vehicle Costs

It’s easy to forget about things when you’re putting a budget together. Unfortunately, unexpected costs can arise from time to time, and they can essentially ‘break your budget’ if you don’t have something to fall back on.

Although things like Mercedes Benz servicing can be expensive, unexpected breakdowns and repairs can be a lot harder to pay for. It’s therefore important to keep them in mind when you’re putting together a budget, and make sure that you include them. Put it this way: it’s a lot better to have money left over at the end of the year than to run out of money when you need it.

Consider the following things to help you budget for unexpected costs:

Use The 1% Rule:

The 1% rule is an old budgeting guideline that involves putting aside 1% of your income every week for unexpected expenses. Although it works, 1% isn’t a lot, and it may not give you enough savings to pay for large repairs.

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How Much Does Web Design Cost?

One of the most common questions I get asked is ‘how much are web design packages‘ and  ‘how much does a eCommerce website cost’?. Unfortunately, there’s not really a clear answer to this question, as much of the cost associated with web design depends on the exact services you need. 

However, I do believe that it’s important for you to be able to gain at least a basic understanding of the costs of web design, which is why I have put together this short guide. I’m going to touch on some of the most common web design costs, and what you can expect to pay in certain situations.

How Much Does DIY Web Design Cost?

If you have a few design skills, you might decide to put together a website plan by yourself. While this is more than possible – and almost certainly the cheapest way to design a website – it can be hard if you don’t have a lot of experience.

It’s important to note that designing your own website will usually still cost you at least a little. Some of the costs you need to consider include:

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The Best Digital Marketing Apps For Your Business

As the internet grows, digital marketing is becoming increasingly competitive, with returns on investment slowly decreasing year after year. It’s therefore a good idea to leverage as many different tools as possible to help increase your chances of digital marketing success, otherwise you might find yourself spending a lot of money without seeing any results.

In my opinion, some of the most useful digital marketing tools that you can use come in the form of apps. Different apps are designed for different things – such as social media or email marketing – but some stand out above the pack as must haves.

You will find some of my favourite digital marketing apps below. Consider installing and learning how to use them to help you maximise your profits.

Facebook Ads Manager

If you run advertising campaigns on either Facebook or Instagram (or both), you should definitely be using the Facebook Ads Manager. It essentially allows you to stay on top of your campaigns from the comfort of your phone.

For example, it allows you to edit your advertising schedules, change your budgets, create new ads, and track your ongoing success. This is extremely useful for small business owners, especially for those who are always on the go.

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What Is AI Web Design And Should I Be Using It?

In the past, web development was a manual process. Website code had to be written from scratch, and developing even simple sites took a significant amount of time. From there, things like website builders and code libraries grew in popularity, streamlining the web design process.

But, that’s not all. In recent years, the growth of artificial intelligence (AI) has led to something known as artificial design intelligence (ADI). Basically, this technology allows everyone – regardless of their skill level – to create their own websites at the click of a button.

What Is ADI?

To put it simply, ADI uses machine learning to help users develop highly personalized websites that are suited to their needs. Usually, it comes in the form of a guided questionnaire, where you have to specify what sort of website you want, what design attributes appeal to you, and what features you need.

Now, there are different types of ADI technology. Popular website builders such as Wix and GoDaddy include some sort of AI design features with their editing interfaces. However, there are also numerous dedicated ADI platforms, including Bookmark and The Grid.

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How to Start a Transport Company Without Debt

While it always costs something to start up a business, there are ways and means to start up a transport company without too much debt, depending on what kind of freight you transport. If you do it right, then you can get away with spending about the same as you would on buying a car.

For instance, you can sell your car and purchase a good used van, one tonner, or ute instead, for the same amount of money and use that as your start-up vehicle. The freight you carry will have to be small enough to fit in your vehicle, but there should be plenty of that around in a city as there will always be car parts and other small goods that always have to be sent from one destination to another.

By taking small loads you can offer fast service because it won’t take as long to load your vehicle as it would for a semi-trailer or a large truck.

Here are some points to consider:

  • If you are single, your transport vehicle can be used for a personal vehicle, especially if it’s a ute.
  • If you are a family man – or woman – you may need another vehicle to take children to and from school unless they are old enough to take the bus. That said, a child seat can fit into a ute or van and you can do the school run in between pick-ups.

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Optimised Web Page

7 Elements Of A Properly Optimised Web Page

One of the reasons that those new to SEO often hit the buffers before they even start, is they become overwhelmed trying to understand every single aspect of it. Admittedly, SEO is a big subject, but as with any other, the sensible way to approach it is by breaking it down into its component parts.

This applies perfectly when considering how to optimise pages within a website design. Instead of trying to tackle everything at once and going round in circles, the required actions can be placed within 7 different categories, and then be planned for accordingly.

These 7 elements of on-page optimisation are:

Bot/Spider Friendly

If you want your website to rank, its pages need to be crawled by the search engine bots and spiders. If the underlying data structure hinders, rather than helps this, then what they send back will not be the full picture. Correct URL structures and redirects set up correctly will help, as will having your website hosted with a reputable hosting company.

Keyword Optimisation

This involves making sure that not only do your website pages have the correct number of keywords but also that they are used in the appropriate places such as the title and the first paragraph. Also, the keywords should not merely be the list that your keyword software churned out. Instead, thought should be given to descriptive keywords and those that match user intent.

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